After arriving in the consuming country, coffee beans must be roasted in order to become a consumer product. That’s where the coffee roaster comes in, playing a fundamental role in the coffee value chain. Thanks to the roaster’s knowledge regarding the commodity and the variables that influence the roasting process, we can obtain an outstanding final product with varied profiles. Moreover, the roaster takes the responsibility of diffusing coffee culture, thus ensuring that all the work done upstream in the supply chain reaches the final consumer.